Margin
Margin, often referred to as profit margin, indicates the percentage of the selling price that is profit.
Price = Cost / (1 - % Margin)
e.g.,
Cost = $120.00
Margin = 25%
Price = $120.00 / (1 - 0.25) = $160.00
Markup
Mark-up refers to the amount added to the cost price of a product to determine its selling price:
Price = Cost * (1 + % Margin)
e.g.,
Cost = $120.00
Markup = 25%
Price = $120.00 * (1 + 0.25) = $150.00
Stella specifically uses margin.
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